Documents obtained through the state's open records law show the program produced a profit of $386,523.

84 in fiscal year 2000, the final full fiscal year of former coach James Dickey's tenure. Under Knight, the program's profit has been more than quadruple that figure each of the last three fiscal years and cleared seven figures the last four. It peaked at more than $1.

9 million in 2004.
Donations to the Red Raider Club and licensing revenue have also increased dramatically during Knight's tenure, although the football program's success played a large role in that.
I knew it was going to be big, but that wasn't necessarily the reason we hired him, said athletic director Gerald Myers, who led Tech to four NCAA Tournaments in 21 seasons as head coach.

The reason we hired him was because he was a great basketball coach. We needed him to turn our basketball program around.
By doing that, he has increased the support, which in turn has had a huge impact on basketball revenue.

Aside from a spike in his first season, Knight has not had a noticeable impact on attendance at United Spirit Arena. An average of 10,546 fans attended Red Raiders home games in 1999-2000, when the arena opened. Tech has exceeded that figure only once averaging 13,743 fans in Knight's debut season of 2001-02 despite significant increases in season-ticket sales.

Season-ticket sales and seat options have produced much more revenue during Knight's tenure. The total revenue from ticket sales and seat options in United Spirit Arena's inaugural year was $717,546. That figure soared to more than $2 million last year, including $232,000 from options for courtside seats added after Knight's arrival.

We built a $60 million arena, Myers said. We definitely needed to draw crowds that would justify us having an arena of that caliber and the revenue that it was built to generate.
In an attempt to capitalize on Knight's marketability, Tech created a position in its athletic department that focused on selling sponsorships and creating a television network for men's basketball.

Tim Knight, Bob's son, was hired as assistant athletic director/special projects-men's basketball.
Tech has used unconventional methods to generate revenue 31 companies have advertisements in this season's media guide, and a sponsor's logo adorns the chest of Knight's sweater and the shirts his assistants wear during games but the special projects department has not been profitable. According to documents from Tech's athletic department, special projects produced a net loss of $52,309.

47 in the five completed fiscal years since the department was created.
The special projects department has succeeded in creating the Texas Tech Television Network, which has broadcast every Red Raider game the last three seasons to at least a regional audience. Tim Knight did not return a phone message requesting comment.

The biggest boost to the Tech basketball budget has been the school's share of the Big 12 television deal. It has more than doubled since Knight's hiring, ballooning to $1.94 million last year.

He's been a big, big part of that, Big 12 associate commissioner for basketball John Underwood said, noting the networks' fascination with Knight.
Tech has also become a national television darling during Knight's tenure. The Red Raiders made two national television appearances in Dickey's final three seasons, including the United Spirit Arena opener against Knight's Indiana team.

Tech has 77 games on national networks since Knight's hiring.
The Red Raiders are also regulars on ESPN's SportsCenter and other highlight shows. And the school and city of Lubbock got gobs of publicity from the Knight School reality show that ran on ESPN.

I've thought about how much it would cost to buy that kind of exposure, said Bobby Gleason, Tech's deputy athletic director in charge of business. There's no way you could afford it. It's probably about infinity.